The Team
Our Curated Team of Experts
Rae Thuot
Founder & CEO
Rae is the catalyst for brands ready to break through, aligning who they are with what their customers truly crave.With a knack for crafting strategies that spark transformational growth, Rae seamlessly integrates brand building, innovation, and business strategy to get the entire organization moving in sync.
Rae’s journey spans from agency floors to corporate boardrooms, where she’s guided hundreds of businesses through strategy development and brand innovation. Her sharp, forward-thinking approach has made her the go-to expert for brands looking to make a real impact.
Rae has worked on some of the world’s most iconic brands and on programs showcased on the world’s largest stages, like the Super Bowl and the Olympics. Whether building brands from scratch, reinventing legacy companies, or launching new products, her expertise leaves a lasting impression. Rae’s leadership has driven initiatives that position brands, craft communication strategies, and maximize consumer value—delivering significant growth and efficiency every time.
Tom Rosholt
Commercial Speech
Tom Rosholt is the statistician of choice when quantitative claims are needed. With unmatched expertise in commercial speech, his mastery of complex statistical methodologies and ability to translate data into compelling yet compliant claims makes him an invaluable asset.
Niari Keverian
Brand Building Innovator
Niari is a dynamic and versatile brand builder with extensive experience. She has successfully navigated the journey from concept to launch, demonstrating agility and speed to market. Her expertise spans launching her own brand, managing existing brands, and building new ones in large companies. This unique blend of experience has enabled her to effectively leverage the strengths of both big and small environments when crafting brand strategies, managing brands, and developing innovation roadmaps.
Bridgette Koziol
Fragrance & Innovation Strategist
Bridgette doesn’t just bring expertise—she becomes a seamless extension of your team. With decades in the fragrance industry, she uncovers the insights, technology, and unique differentiators that drive growth. She’s shaped strategies for industry leaders like SC Johnson, Henkel, and Clorox along with helping midsize companies to startups carve out their space. Whether guiding a global powerhouse or an emerging brand, Bridgette ensures clients stay ahead—nimble, competitive, and deeply connected to consumers. Her passion is helping brands grow through olfaction ideation and innovation.
Distill PD
Partner Agency
- Product Design -
Distill PD brings their creativity to your problem, but it adds up to more than that. They help draw your team’s creativity to the surface and inject carefully chosen talents from our networks to build upon the resulting mix. You end up with more in substance and effectiveness, but not in overhead and unneeded extras – a concentrated solution.
Donna Delmar PhD
Consumer Insights
Donna uncovers desire-behavior links and transforms insights into stories. She provides critical human context for product and brand success. She excels at sensorial and emotional consumer understanding, bridging the gap between analytics and human insights.
