Brand Strategy

DO WHAT YOU SAY. SAY WHAT YOU DO

We believe brand behavior is the key to creating a successful brand. That's why our brand strategy approach is centered on defining and shaping brand behavior. We take the time to understand your business, target audience, and unique value proposition to create a comprehensive brand strategy that encompasses every aspect of your brand.

Brand Architecture

Brand strategy is like a map that guides your company towards its desired destination. We shape your purpose, position and personality, so your market presence can be clearly felt.

Brand Positioning
Brand Archetype
Brand Architecture
Brand Portfolio Strategy
Brand Voice

Brand Naming

Your brand name is the most used, the most ubiquitous, the beginning of every story about the brand.

Unique Value Statement
Stakeholder Interviews
Filter Development
Territory Development
Brainstorming
Screening

Brand Experience

Brand behavior refers to the actions and decisions that a company makes, which are consistent with its brand's identity and values. It's about walking the walk, not just talking the talk.

Brand Promise & Values
Emotional & Functional Criteria
User Journey
Go-To-Market Planning

Brand Archetype Quiz

Click here to begin your journey

"Founded and run by an incredibly talented individual. Rae comes from a background based in engineering with an MBA in brand management. She understands everything from procurement/supply chain management to strategic planning and retail strategy. Rae is a game changer!"

Marc Smathers